Chances are you already have a website, and social media accounts for your business but sadly, it might have died a quick death. A decade ago, we probably could get away with the build it and forget it model but the world wide web of today is vibrant and active and it will continue to evolve as new technologies become available.
Allow me to use an analogy to illustrate why this is important
Our digital assets (website, social media accounts, electronic direct mail, etc) are like flowers and plants in our garden. We use it to make our business look good so that it will look inviting to our customers.
What do you think will happen when we stop looking after it? It withers and dies.
Remember the initial excitement of getting your website going and setting up your Facebook business page? It looked and ran great for a while but then it began to stagnate due to neglect. Perhaps the enthusiasm wore off or you just got too busy to look after it.
You might have heard of the term “content is king“. Microsoft’s Bill Gates made that declaration nearly 2 decades ago and his predictions were right. Great content is what drives and moves the internet as we know it. Needless to say, businesses that due well online are the ones that:
- Regularly update their sites with fresh high quality content
- Search engine and mobile optimised
- Have a system to get repeat sales from customers
- Advertise their business online regularly
- Are active and build a following on social media,
- Make their content easily shareable,
- Have regular SEO work done, etc
It really is a big blue ocean out there.
Let’s look at some stats on digital penetration in Australia
As of October 2018, there are over 21 million active internet users and 17 million active social media users in Australia with an annual growth rate of 3% and 6% respectively, don’t you think you can bite off a slice of that humongous market pie?